Focus on D7 retention rates and average session length—these are the two key metrics. and Japan lead in Android ad spending. The first step to launching a hyper-casual game is running an initial marketability test on social media networks - this tells you its relative potential for success in the market. Products are similar. But in reality, the main part of the acquisition in hyper-casual is ad networks. The most important thing is to find out if users will install the game and to do so almost for free. A cell phone poker game app would provide you with the best casino experience. 42, more than twice the. September 18, 2020. Use colours with common associationsCPI can vary greatly across verticals and between genres within the same vertical. This episode is part one of a three-part series focused on designing, monetizing, and. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. A hyper-casual game will most often generate revenue from in-app ads, rather than in-app purchases. 02 CPI for Android and $0. Ideally, you should soft launch your game to help test, refine and fix any bugs before the real launch. What does it cost hyper casual games to acquire users? Cost per Install, Hyper casual games, Q4 2019 - Q1 2020 $0. If you look at the cost-per-install numbers that get reported by hyper-casual developers, you usually see numbers like $0. 50 is considered too high. Đối với người chơi, Hyper-casual mang vẻ đẹp nguyên thủy. Looking at where the most time is spent playing these games per global region, Europe and Asia Pacific currently both dominate the top spot. The stagnant revenue, coupled with the increasing CPI, can break down the hyper-casual monetization model,. Action and puzzle games each also held over 10% of the market’s download share in 2022. 💡 [Webinar] Mobile Game UA: Top Strategies & Best Practices for 2023 💡 SocialPeta Ltd is hosting a mobile game user-acquisition webinar with Tenjin, Digital…Here's the strategy I used to get over 400k iOS installs for my mobile game Frantic Architect. Access over 300+ dedicated gaming professionals in game product, design, ideation, and data analytics to guide you through every step of the publishing process in hyper, hybrid, and casual gaming. For you to understand it better, these metrics represent the marketability power of your concept. 19. 1,334 followers. 40 $0. Yousif S. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. Median CPI (Cost Per Install) for the genre hit an all-time high on both Android and iOS with Android rising $0. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. Collaborate. The ability to spot social trends and turn them into hyper-casual games is a key skill for developers looking to succeed in this market. This figure is down from the 1. This button displays the currently selected search type. Doesn’t seem like a lot of money? At an individual user level, these numbers may not seem as impressive. In 2018, the average CPI for hyper-casual games was $0. This graph shows the number of hyper-casual prototypes and commercial releases each year. Published by. The higher the conversion rate, the lower the cost per install. You can read our full findings here. Soft launching and publishing. “While tracking the games in the top hyper-casual charts, I saw there was a trend for maneuvering characters’ limbs into certain positions. The biggest hyper-casual contest is back, with a $2M top prize, $100K bonus when you publish a game based on a TikTok trend, and even more ways to win. Currently, the $0. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. A low CPI (under $0. The first bird - it is definitely targeting Hyper-casual players to help lower CPIs. The challenge is open to all game developers and invites studios to. 40 on android and iOS, respectively. In this video, I sat down with Jake Parker,. 15 on Android. The target CPI for iOS is not higher than $0. For example, if you get 50 cents CPI for one game and 37 CPI for the other, you have a direct comparison. casual or mid core games. For example within gaming, the CPI for hyper casual games is usually $1 or less, whereas for midcore and hardcore games the CPI can be up to fives times that. Gameplay should be clear to the user in. Hyper-casual is becoming very crowded > CPI is going up. My Hybrid-Casual GamesHow to improve ad performance using creative and site dataWe are excited to be attending Pocket Gamer Connects in London on Jan 23-24 2023! Do you want to connect at the event? Reach out to Heelin Kang, Customer…Mood Games grows Traffic Jam Fever into a profitable idle clicker hit with Supersonic. The importance of game art. Ganbayar Bayaraa’s Post Ganbayar Bayaraa Customer Success Manager at Tenjin 1moHyper-casual competition. 4 GB per month in 2015 to ~10. . In order to create a. . We decided to revisit it with Supersonic when we saw that multiplier gates were trending in hyper-casual games. Runners are the ultimate hyper-casual game. When transitioning, it’s crucial to shift focus from CPI alone and prioritize retention metrics. • On iOS, hyper-casual games have an average CPI of $0. Bu videoda cidden çok sevdiğim filmleri konuşuyoruz!Giriş 00:00Gerilim 00:36Bilim-kurgu 01:41İnanılm. . By creating engaging CPI videos, you can reach ou. In the short term, Brazil remains one of the best candidates for soft launching a hyper-casual game. CPI stands for Cost per Install and means how much does it cost you to acquire each new user. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. 35. The most important thing is to find out if users will install the game and to do so almost for free. In case something is wrong, certain colors must be replaced or adjusted accordingly. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. In a matter of weeks, Flappy Bird became a global phenomenon. All in all, the CPI argument is correct, but this doesn’t necessarily mean that hyper-casual games are dying. Short, so someone can play your game while standing in a queue. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost minimal effort for. 如果 cpi 处于这一区间，您就可以着力于游戏本身（例如改进用户留存和游戏时长等游戏内指标），而不仅仅是关注如何降低 cpi 了。 在 SDK 广告网络上，还需要对原型的 IPM（每千次展示的下载量）进行监控，游戏的 IPM 越高，其吸量程度就越强。🎨 From hyper-casual games to cutting-edge AR and VR applications, Anna fearlessly embraces every challenge to craft one-of-a-kind experiences. Despite the high CPI, the team decided to continue working on other metrics and brought the IAP to 35 percent of the revenue, the RRD1 hit more than 40 percent, D30 scored two percent, and the playtime reached 1500 seconds (25 minutes). Looking forward to this afternoon where I'll be joined by Homa 's Senior Publishing Manager and CPI expert Oleksandr Lysenko where we'll. Published by. Cost. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. Proven Strategies For Optimizing CPI in Both Hyper-Casual & Hybrid Games. Crack creatives to push CPI down. By unifying spend, revenue, and. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. As a result, it’s becoming. The most popular GameDNA subcategory was hyper-casual simulation,. Hyper-casual games are the latest exciting phenomenon to take shape. Part one: your game. As for targeting, hyper-casual games are meant to be accessible - so you need a large user base to scale quickly and profitably. A Descriptive Name. These games, characterized by simple gameplay, short play sessions and a high level of engagement, have proved particularly successful on mobile devices. Don’t try to ideate your game’s entire art design from scratch - look at the games in the top charts and use their art to inspire your own game. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. Vì game hyper-casual phụ thuộc phần lớn vào Ad, nếu người chơi không ở lại và chơi đủ lâu, thì chỉ số ARPU (bình. 25$ - 0. When I tested it with Supersonic, it confirmed what I believed - CPI was $0. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. A low CPI means that your game has found an audience of players and looks interesting enough from its video to encourage lots of people to download it. • On iOS, hyper-casual games have an average CPI of $0. Just. 32 and <0. In hyper-casual games, we generally don’t see that showing fake or altered gameplay improves performance and lowers CPI. Hyper-casual mobile gamers are younger than all users in the mobile game market with an average age of 33, probably under the age of. 059 follower su LinkedIn. Asian markets saw the boom in Hyper-casual mobile gaming sessions the most, with China seeing a 300% increase, followed by South Korea (152%) and Japan (137%). It’s this cross-promotion via ads that allows hyper-casual games to go viral and as a result, drive low CPI at scale for similar games. As many of you will know, showing off your game with a great video is absolutely vital to find a big audience. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. NEW DELHI, Oct. S. We've amassed over 18 million downloads and signed 8 Major Mobile Publisher deals. HitBerry Games. eCPM. 50 $0. By unifying spend, revenue, and. By unifying spend, revenue, and. And by fat we mean from $10m up to $100m that a hit Hyper-casual game could make in a relatively short amount of time. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. UPDATE: We’ve released a new benchmark report here for 2022. In the US, advertisers were expected to pay afterwards from $10. Country and Network CPIs • Columbia is the most cost-effective country for purchasing hyper-casual installs with a $0. 07 cents? My head is kinda on flames right now, any advice or perspective would be awesome to have!Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. By creating engaging CPI videos, you can reach ou. This MVP had a $0. Compared to Q3 2022, Q4 saw the median CPI of hyper-casual games increase by $0. Bringing transparency and insight into your mobile marketing. In fact, casual and hyper-casual games boast a larger user base, due to the fact that playing them involves almost. If you’re thinking about platform choices for advertising casual mobile games, take note. Instead of relying only on CPI, they consider various metrics and approach testing with an open mind. Meanwhile, other genres can have a high CPI because the most valuable players make up a relatively small group. While some may be optimised and determined through the […] Launching hyper-casual games in Mexico has an average iOS CPI of $0. 进行 适销性测试 ，是为了测试游戏是否适合市场，理想结果是达到较低cpi和较高ctr或ipm。 为实现目标，可以制作一个引人入胜的视频来吸引用户及反应游戏的真实内容。那么如何设计有效的广告创意，从而达到适销性测试kpi，并助力提高用户留存率和广告变. 3 in December 2021 to $8. Fun and captivating mobile games with easily-graspable gameplay and simple graphics. The better retention you have, the higher ARPU you will have and the more revenue you will. Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. PlayDucky has shared an interesting article on how to predict the success of a hyper-casual game. Join our online game jam, meet experts and publishers, and unite with the other developers to create a hyper casual game proto. Tenjin, the growth platform for mobile app marketers, has shared its Hyper-Casual Benchmark Report for Q3 2022. Cạm bẫy của Hyper-casual dành cho người Thiết kế Game. In the past, if a hyper-casual game had a very low CPI it was pretty much a guarantee that it would be profitable. Despite high CPI rates, we continued working on metrics like RRD1, which hit 40%; D30, which scored 2%; or playtime of 1500 seconds (25 minutes), which doubled from launch. Archero is a game that combines a hyper-casual core gameplay experience, with a more role-playing game (RPG) like meta game with an elaborate in-game economy. Character design is critical in hyper-casual games, just like in any other game. mp Youtube. Tenjin | 2,085 pengikut di LinkedIn. UPDATE: We’ve released a new benchmark report here for 2022. As a consequence, the ad monetization opportunity for hyper-casual games is diminishing 2. CrazyLabs invites developers to submit hyper casual gameplay videos and/or marketable game builds for testing (CPI test) on its CLIK Dashboard (“ Submissions ”) to determine whether to enter into a close collaboration for focused personalized guidance to realize their true potential and to benefit from its. “During the CPI/R1 test phase, the developer makes a small demo version of the future game, which usually. It's one of the most important stages of game development as it lays the groundwork for the creation of successful and engaging games. Ashkenazy oversees all aspects of Supersonic, including onboarding developer partnerships, game. 3. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI of 40 cents. 5% -4. It's a hypercasual game that I developed in Unity. Here you will find CPI benchmark for hyper-casual games with the breakdown per top country and ad network. 2023. 42 respectively. Hyper-casual creatives tend to perform well when they have bright, cartoonish colors. When I tested it with Supersonic, it confirmed what I believed - CPI was $0. Hyper-casual Games CPI, Ad Spend & Retention Benchmark Report – Q4 2022 “🔥 New Report: [From Hyper to Hybrid in 2023] – Check out our latest report delivering crucial industry insights on ad impressions, eCPMs, IAPs, and more!” New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual. The full report can be found here. com #gamedev #hypercasual… T. Still an emerging category of mobile games, hybrid-casual games retain the positive easy-to-pick-up nature of hyper casual or casual mobile games for users while improving on cost per. Facebook is typically the best place to start - it has a simple integration, it’s relatively fast and cheap to. They realised that a hyper-casual classic, Flappy Dunk (left), released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. (Data. 7% on day 1 and 8. According to market data specialist Newzoo, the biggest revenue-generating genre on #mobile in 2023 thus far has been #RPG 🤳 The popular genre is then. For instance, if your CPI is over $1, it will be very challenging to reduce it to the $0. Products are similar. In the mobile gaming industry, casual and hyper casual games are prevalent on app stores. Removing all complexity from resource mining games but preserving its core ability to engage, this clever mix between Hyper-casual and Idle translates into hybrid games with medium/low CPI. Nó là viên đạn bọc đường của những tay súng nhà giàu và có cái đầu đầy sạn. 40 and in-game metrics were hitting the right benchmarks that proved the game had potential. Back SubmitNew case study alert 🦋 Metajoy, puzzle games development company, based in Chengdu, China, partnered with Tenjin to help them with marketing analytics and…On each episode of Homa Hangouts, we talk all about Hyper Casual, Arcade Idle and Hybrid Casual game design & check out some of the freshest new game release. As of writing, Ketchapp has 190 games on the Android and iOS storefronts, including Jelly Jump, Run Bird Run, and ZigZag. Jobs People LearningNadav Ashkenazy is the GM of Supersonic Studios, IronSource's mobile game publishing activity. Failing a test can be a hard pill to swallow - we know it’s true. Gameplay and mechanics Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the. Since hyper-casual games are largely ad-based, these changes have pushed hyper-casual developers to work on increasing their games’ LTV. Once you have this basic build of your game, you can upload it to the app store and start a new round of testing. The Challenge. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Tenjin Presents The 2018 Hyper-Casual Games CPI Benchmark Report. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. The top iOS games get around 25% day-seven retention. The works of Steve Jobs, NEXT software, and Alan Kay laid the. Master Game Publishers CPI, Game Retention & designing Hyper Casual games. In other words, it. 4. Clement , Apr 20, 2023. CPI: cost per install, your marketing spend divided by the number installs generated by the campaign. 42 on iOS and $0. This has to do with time-lapse tapping mechanics, which have proven. Hyper-casual games are meant to be accessible and easily understood by the masses, which is why you’ll target a broad audience during the soft launch. Bringing transparency and insight into your mobile marketing. A keyword analysis shows that Habby is clearly competing for keywords that are either straight up Hyper-casual publisher names (“Voodoo” for example) or keywords that appear in the names of famous Hyper-casual titles, but also mildly related to Archero’s. S. 20 on Android (Tenjin & GameAnalytics). Of course in a Hyper Casual game, this progression isn’t going to be as far-reaching as with other games. S. An attempt to pass the level can be both successful and unsuccessful. 5% -4. Casual mobile games have a very low cost per install (CPI). By comparison, the average retention rate for hardcore games is 28. After polishing the mechanic further and building out the game, it went on to reach top 20 on both app stores while maintaining profitability. UPDATE: We’ve released a new benchmark report here for 2022. Step 1: Run a marketability test on social networks. The Crazy Hyper Challenge by GameRefinery and CrazyLabs invites developers to test their hyper-casual games inside the CLIK Dashboard, CrazyLabs’ self-serve platform for game testing and usage monitoring. Moonee shared a helpful article on Hybrid Casual & Hyper Casual Gaming: The New Wave – Q3 2023 Market Trends. Your game's CPI is too high?💣Join solo speech by Ivan Spizharskiy from PlayDucky to understand how to fix it!🚀Hyper Games Conference, 26-28 May 2021lower CPI indicates that the game developer is acquiring new users easily, which is a positive sign for hyper-casual as they need to tap into the mass market. Hyper Casual Jam Com — online hyper casual games development marathon 24-26 September 2021 (Online) Learn. Let’s look at two examples of creatives that decreased CPI using a mix of the tips above. After that, Alisher says, it’s full steam head. Born2Play, Stacky Dash. Bringing transparency and insight into your mobile marketing. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. CPI, CTR, IPM and retention rates among other metrics are all analysed by publishers to determine the potential success of your game. 5 Tips on How to Pitch Your Hyper Casual Game to a Publisher. Together with the Supersonic team, we built out the game and reached #1 on both app stores, achieved. This pickup is due in part to the average 30-day retention rate of Latin American casual gamers climbing as high as 7. 1) The team chooses five colors for a future game in one of the tools from the previous tip – Coolors. 4; D1 retention > 35%; D3 retention > 15%This button displays the currently selected search type. Hyper-Casual Benchmark Report 2021. 25 or less and D1 retention >30% (Facebook, iOS/Android, US) CPI prize. With annual revenue ranging from $2 billion to $2. J. 17 to $0. Why CPI is especially important when it comes to hyper. These meta gameplay features add medium and long term goals on top of a hypercasual game. 1. Last year myriads of publishers understandably jumped on the Hyper. Continuously work on the app store optimization and run A/B testing experiments. Since launching in 2013, the Paris-based company has published over 100 mobile games, with more than five billion downloads and 300 million monthly active users. As soon as the developer provides the video, publishers use it to run ads and test how expensive it may be to attract users to the game. UPDATE: We’ve released a new benchmark report here for 2022. Hyper-casual users are seeking snackable games they can play for the 2-3 minutes that make up an average session length. Though blue is a popular colour for hyper-casual creatives, using too much blue caused a lack of contrast. . Background helpful for gameplay. The wide appeal and accessibility of hyper-casual games is another factor in the fast rise of hyper-casual games. You will get a top-tier Hyper Casual Runner game ready for CPI test Yousif S. Tải về ngay hôm nay để khám phá các xu hướng chính định hình nên dòng game này, như CPI thấp, tỷ lệ duy trì cao và. Our company is made up of driven, passionate people who bring their unique. 9 (89 ratings) 568 students. 5 (tier 1 countries) Now that your ASO is in place, we can. Typically, the best way to achieve an eye-catching and satisfying video is through creating a ‘wow’ moment, which can help make the players continue. Casual games became more popular in the region with a 125% download increase on Android, a 152% ad revenue increase on Android, and a 30% increase on iOS. 98 U. Our company is made up of driven, passionate people who bring their unique. 1. We were delighted to be joined by Rabia Dincer, publishing manager at YSO Corp, as she presented their approach on how to launch a hit hyper casual in less t. Như mình đã nói ở trên, Hyper-casual rõ ràng không phải cuộc chơi cho tay mơ. 20 and $0. We develop hc games but our cpi doesn't get lower than 0. Cost per 1,000 ad impressions within your app. Followed by Australia and Japan were ad rates were between $6 and $8 per 1,000 views. 02 (tier 3 countries) to 0. Compared to 2021, the number of prototypes released in 2022 increased almost. For example, using food emojis in a hypercasual puzzle game is instantly clear. It found simulation games have the lowest CPI (cost. Conversion rates of the App Store for hyper-casual games are: CR: From the store page visitors to installs, the CR benchmark is from 20 to 30%; CTR: from an impression to the click, the CTR benchmark goes from 2. 04. Keep it short, simple, and satisfying. | Tenjin is a comprehensive growth infrastructure for mobile app marketers. Hyper-Casual Benchmark Report for Q3 2022. According to research done by SensorTower and Homa Games, arcade idle games have almost 50% day-1 retention rate and average D0 playtime of 25 minutes with a CPI. 1mo. 23. 63. Low entry barriers, low CPIs and ultra aggressive ads monetisation practices created a scenario where LTV beat CPI on its way to massive scale. CPI prize. In the hyper-competitive landscape of hyper-casual and hybrid spaces, CPI plays an important role in driving user acquisition. Additionally, we have partnered with. However, hypercasual gamers usually play several titles at the same time, so cross-promotion between hypercasual games is common. 10 or $0. 2 USD, if. Creating a poker game is a fantastic way. Casual: $2 to $3; Midcore: $3 to $5; Hardcore: $3 to $5; CPI can also contribute to your understanding of audience sizes. In contrast, iOS’s $2. The program shows how colors can and cannot be combined. The report sheds light on the changing landscape of the hyper-casual business, emphasizing the need for developers to adapt to the market’s shifting dynamics. Due to the large audience size, small game development studios like Umami don’t need large marketing budgets to. For Stacky Dash, we started with a version that featured a pale green environment and had a CPI of $0. 30 $0. Our company is made up of driven, passionate people who bring their unique backgrounds and. Finally, because hyper casual games are simple in design and mechanics, these games. Hypercasual games gave me the opportunity to become a creative director and reach my full potential. For this very reason, precise targeting is not as important as low CPI here. The CPI of hyper-casual games is relatively low because hyper-casual games are massively popular. However, as CPIs have risen and costs of scaling with them, this no longer holds true. Hyper-casual games are the latest exciting phenomenon to take shape in the mobile gaming. However, this doesn’t mean that the genre is dying, contrary to various past forecasts. We’ve just gone over 6 tips for improving your hyper-casual creatives, but sometimes seeing is believing. Compared to 2021, the number of prototypes released in 2022 increased almost tenfold. Keep your design simple and engaging. By optimizing. Prizes include a 55% revenue share and up to $35,000 in cash. 50 is considered too high. Duration. Bringing transparency and insight into your mobile marketing. We recognised that this was down to the tap-timing mechanic, which has proven its worth in the hyper-casual space, although it is. Creating a poker game is a fantastic way. CrazyLabs is a Top casual & hyper-casual mobile games developer & publisher, with over 5 billion downloads for games like “Multi Maze”, “Phone Case DIY”, "Acrylic Nails", "Tie Dye", "AMAZE" and many. 5 to 4% for games in general; CPI: from 0. By unifying spend, revenue, and. You want the publishing manager that received your pitch to easily search and find your file next time he’s looking for it. As low as possible. Ad networks are becoming saturated with ads for hyper-casual games, causing the effective cost per mille (eCPM) to go down. If your competitors are only tracking CPI, measuring LTV can give you a competitive advantage. City Takeover was launched with a 62% D1 and 66-minute average playtime, but a 39c CPI. 11 for Android Cost Per Install. UPDATE: We’ve released a new benchmark report here for 2022. Paul Woodbridge, Director of Design at MAG Interactive, shares what goes into designing and making a hyper-casual game, his team’s development process and standard KPIs, best practices, and the future of the hyper-casual genre. 2) The designer adds these colors to the Accessible Color Matrix. Masterclass #3: How to increase your retention. Creating Successful Hyper Casual CPI Videos – How Kwalee Helped Longterm Buildbox Creator Leighton Improve His Ad Creatives By George Williams | Buildbox, Game Marketing, Guest Post. These video ads offer players in-game rewards for watching these ads, where rewards can include in-game currency, power-ups, or other benefits. Bringing transparency and insight into your mobile marketing. Online gaming is an emerging sector in India and has shown robust growth on account of increase in the wireless internet users and smartphone base, and changes in perception of gaming as a means of entertainment. Sure, you can play around with your marketing material and try to decrease CPI, but since hyper-casual games are small it is generally recommended to start over with a different game. Each week inside the Academy, you'll have access to a host of experts to discuss. CPI: Cost Per Install; This metric means how much does it cost you to acquire a new user - this is what publishers and developers mainly focus on. So lighten up your creatives and either change the whole theme to a lighter color or just a single element, such as the environment or character. The easiest way to calculate the LTV is to multiply your app’s ARPDAU (Average Revenue Per Daily Active User) per your users’ average lifespan. If they make it to the top 10%, the average revenue per user goes up to $0. Bringing transparency and insight into your mobile marketing. $30,000 for other Hyper casual games – CPI ⩽$0. Top Chop builds Merge Miners into a deeper hyper-casual game and maximizes profit with Supersonic. Voodoo may be a rising star, but Ketchapp is the company that started it all. S. In the fast-paced world of mobile gaming, maintaining a low CPI is crucial when assessing the potential success of hyper-casual or hybrid games. If your creatives don’t attract users and have a low CPI, it will be extremely difficult for your game to climb the charts affordably and quickly. Tall Man Run – 49. Changing the mechanic from a simple collection mechanic to a collection mechanic with multiplier gates made our game easier to play and feel more satisfying, which lowered our CPI from $0. The left-hand version uses bright colors and a theme that appeals to most players and therefore has a lower CPI. 0%. Games. Therefore, make sure to take a look at the genre benchmarks and use the techniques you can apply for getting the most out of your mobile game. dollars. 5. is already hooking you. We’ve finalized our annual hyper-casual benchmark report that you can download below. Puzzle games come in second at $1. Choose your favorite games from categories such as Card, Fantasy, Casual, Board, etc to compete with online players. In Q4 2022, the median CPIs have risen to record heights of $0. Background familiar and loved by everyone. However, simple things can help players to justify themselves keeping on playing. As for targeting, hyper-casual games are meant to be accessible – so you need a large user base to scale quickly and profitably. Our analysis of $48 million in hyper-casual installs reveals powerful new insights into mobile gaming’s hottest new sub-genre. You need to know as soon as possible if your game idea has marketing potential. The Asian market is behind for now, but it’s growing fast The ASL in. Casual gaming app CPI worldwide 2019-2023. Vries. Below are nine examples of the mechanics you can use to make a highly engaging hyper. But a $1.